The US Navy is hiring for submarine positions on Reddit. The military has faced recruiting challenges in recent years, forcing it to get creative. The Navy's campaign involves engaging Reddit users in submarine-related missions.
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The U.S. Navy is looking for more tech-savvy recruits, who make up less than 1% of its submarine crew, and thinks Reddit may be the best place to find them.
The U.S. military is no stranger to sophisticated recruiting practices.
A 1987 ad compared joining the Marines to becoming a medieval fantasy knight. In 2001, The Simpsons parodied this phenomenon when Bart's short-lived boy band New Kids on the Brech released a top hit song that subliminally encouraged children to join the Navy. Even.
While the Navy's advertising campaigns may make joining the military seem like an exciting adventure, some military branches have become increasingly difficult to join in recent years.
The Army sent letters to 1,900 active-duty soldiers who were relieved of duty last year after refusing to take the coronavirus vaccine, asking them to return. According to NPR, experts say the percentage of young, able-bodied Americans who are ready to join the military is decreasing over time.
The U.S. Navy is currently using Reddit to find “the next generation of submariners,” recruiting recruits with a “rare combination of intelligence and curiosity,” according to VML, the marketing agency behind the Navy's new Reddit campaign. He says he is looking for it. The Navy and VML have partnered to launch a new “Subhunter” campaign, which VML says will give Redditors access to activities that use skills a Navy submarine crew should possess, such as deciphering sonar recordings.
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This campaign provides Reddit users with tips to decipher famous events and submarines in naval history. According to VML, Reddit users have access to redacted coordinate data of famous naval historical events, as well as a collection of submarine recordings containing hidden encrypted soundbites, allowing users to uncover messages. He says he can hear it “like a Navy sonar technician.”
Ryan Blum, VML's chief creative officer, said in a statement that the campaign's goal is to “delve deep into the world of subreddits” to find “the special kind of people” needed to man Navy submarines. said.
“We know that less than 1% of future sailors are qualified to serve on submarines,” Blum said. “These online communities are full of passionate and knowledgeable individuals, and we challenge them to discover something they didn’t even know they were looking for.”
The Navy did not immediately respond to Reddit's request for comment on the campaign.
