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Home » Artificial Intelligence in the Cannabis Industry: Transforming the Customer Experience
Cannabis Technology

Artificial Intelligence in the Cannabis Industry: Transforming the Customer Experience

adminBy adminSeptember 11, 2023No Comments2 Mins Read
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More and more cannabis companies are adopting AI to save time and improve the shopping experience for their users.

Within the past year, some cannabis companies have introduced AI (artificial intelligence) and robotics in areas such as joint rolling, licensing assistance, driver impairment testing, and flower ripeness verification (1 ). In June 2023, a free cannabis education chatbot called Spark debuted in collaboration with California cannabis company and app Jointly (1). The chatbot will reportedly answer users' common questions about their cannabis goals by suggesting options as the first step in the user's experience, without suggesting doses or specific products ( 1).

“Spark helps guide consumers through the process of consuming cannabis with purpose better than any chart, graph or analysis,” said David Kooi, CEO of Jointly. 1). “Someone can ask personalized questions, but in an app it's very numbers-driven.[The AI ​​assistant]gives consumers someone to talk to about it.”

In September of this year, Smokeland, a cannabis dispensary and delivery service with over 30 delivery locations in California, announced that it would use AI to assist its customers with their cannabis shopping experience (2). The new AI assistant will reportedly analyze user data such as browsing and purchase history to recommend products (3).

“Our AI shopping assistant will be an important step forward in delivering a truly personalized cannabis shopping experience,” said Jeff Dillon, Vice President of Marketing at Smokeland (2). “By harnessing the power of artificial intelligence, we aim to make shopping more convenient and discreet for our customers, saving them time and empowering them to make informed decisions. ”

The goal is for the AI ​​assistant to learn your preferences and create a more customized shopping experience (3).

“Imagine an online shopping experience that not only takes the guesswork out of choosing cannabis, but also increases understanding and appreciation of cannabis,” Dillon also said (3). “This is where the cutting-edge AI technology we are developing comes into play. Purchasing cannabis can be complex and intimidating, especially when consuming it for medical needs.”

References

Oleck, J. Weed-GPT: A new AI platform helps cannabis consumers learn “What’s right for me?” https://www.forbes.com/sites/joanoleck/2023/06/23/weed-gpt-a-new-ai-platform-helps-cannabis-consumers-learn-whats-right-for-me/?sh =507971da59db (accessed September 11, 2023). AI Shopping: The future of personalized cannabis shopping. Cannabis law report. September 6, 2023. Adams, B. Ai Assistant Forges Future of Cannabis, Customization Suggestion https://www.forbes.com/sites/benjaminadams/2023/09/08/ai-assistant-forges-future-of-cannabis -delivery-tailoring -suggestions/?sh=19c3aa3f4c00 (accessed September 11, 2023).



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