new york, new york
Opening in a landmark building in SoHo on April 20, 2023, THC NYC is a multi-sensory, futuristic exhibit inside that goes beyond its 1910 façade. The 30,000-square-foot, four-story building features serious education, including an installation of interviews with people adversely affected by drug laws, designed in collaboration with the Drug Policy Alliance. Additionally, 20% of our employees are formerly incarcerated individuals hired through A Second U Foundation. But THC NYC aims to celebrate, engage, and maybe even make you a little dizzy with an interactive, psychedelic art funhouse creatively overseen by a former Disney experiential marketer. yeah.
Although THC is not sold on-site, there are plenty of things that can get you higher. The Culture Floor examines cannabis through the lens of popularity, with a video time-warping through 600 years of cannabis history, set in a distorted mirror installation called Disorientation. Music, light and movement are combined in a hazy room where a giant rotating LP serves as seating, followed by a rotating display of art-meets-cannabis exhibits.
Downstairs, The Agriculture features the first urban-grown farm, an interactive olfactory exhibit on terpenes, quirky macro photography by Chris Romaine of Candid Kush, and an immersive video poem called “Seed to Soul” by Currency. It is on display. Then there's Hypnodrome, an audiovisual “guided levitation” by Australian artist Benjamin Gordon. To the soundtrack, the images undulate and grow like a moving Rorschach test, attempting to answer the question, “Is it possible to feel high without getting high?” You have to try it to find out.
Tickets are $40 each, and there's also the option to have your cannabis delivered through a partnership with Union Square Travel Agency. This is a cannabis store. Stop by the ground floor for free to grab a coffee at Jamaican roaster Sangster's, purchase cannabis-related décor including items from Seth Rogen's brand Houseplant, watch a glass bong blowing demo, and enjoy You can also take photos in the atmosphere. The step-and-repeat is set against the backdrop of photography by Ryan Potas, director of photography for a series called “The Art of Smoke.” Perhaps enough to make you wonder where the time has gone.
