This award showcases Diamond's in-house design and decoration capabilities, including printing and specialty coatings.
Rochester, NY – Diamond Packaging today announced that it has won the prestigious Graphic Design USA (GDUSA) Health + Wellness Design Award™ for Hedy’s child-resistant (CR) cannabis packaging. This was the brand's first product to utilize a foldable carton design.
Dennis Bachetta, Director of Marketing for Diamond, said: “Hedy's cannabis packaging is a synergy of creative structural design, beautiful aesthetics, and visually appealing visual presentation that jumps off the shelf.”
GDUSA's Health + Wellness Design Awards™ competition recognizes outstanding graphics in this fast-growing, critically important and high-profile field. Health and wellness are critical to our individual and societal well-being. As these topics increasingly dominate the national conversation, graphic designers and communications professionals play a critical role in effectively communicating important health information and promoting positive change. . This year, nearly 3,000 entries were submitted to the contest and only the top 10% were selected as winners.
Diamond won the award in the “CBD + Cannabis” category for the packaging of The Cannabist Company’s Hedy Cannabis-Infused Chocolate Bar.
The Cannabist Company recently launched Hedy as a “bright, fun and engaging visual expression that truly reflects the brand and the uplifting edible experience.” Everything from our products to our packaging is designed with the highest quality, approachable form factors, and designed to provide a consistent consumer experience.
Diamond's engineering team customized the award-winning Diamond Lockbox® cannabis packaging design. It's a user-friendly and compliant packaging option that's luxurious enough to rival high-end cosmetics brands.
The folding cartons were fabricated utilizing laminated paperboard and offset printed with five PMS inks with UV matte coating and DiamondTouch soft touch coating inline.
The inner tray was offset printed inline with two PMS inks with a UV matte coating and a DiamondTouch soft touch coating. An all-over soft-touch coating adds an appealing tactile feel to encourage consumer interaction.
Eye-catching graphics incorporate the brand's design language, with the outer sleeve adorned with colorful illustrations and line drawings on a cream-colored, soft-touch background. The inner tray has a bold orange color that complements the sleeves.
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GDUSA Health + Wellness Design Award 2024
The result is a striking presentation that stands out in a retail cannabis environment, reinforcing the design's premium branding.
This folding carton is designed with recyclable paperboard and powered by 100% clean, renewable wind energy in a Zero Waste to Landfill (ZWL) and carbon neutral (Scope 1 and Scope 2) facility. It was manufactured by
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