The craze for CBD (cannabidiol) products is at an all-time high. Due to its therapeutic and curative properties, it is popular among both young and older generations. This is one of the fastest growing product categories in the health and supplement industry.
People are now turning to CBD for a variety of health conditions, including anxiety, sleep, pain, skin, and concentration-related issues.
Given widespread acceptance, relaxed laws, and a global push for legalization, experts believe the CBD industry will grow at a compound annual growth rate of 17.5% over the next decade.
This growing demand has created many new entrepreneurs in this field, with new brands entering the market every other day. In the United States alone, there are over 2,000 active CBD brands with extensive and unique product catalogs.
However, because CBD has not yet been approved by the FDA as a supplement, CBD company websites are not free to promote on the usual platforms such as TV ads, Google ads, banners, hoardings, and radio slots. This is where social media comes into play. Social media offers a large user base and ample opportunity to get your brand in front of millions of daily active users.
This article explains how to effectively promote your CBD brand and products on Snapchat and other related social media platforms.
Why is it a good idea to promote CBD on social media?
If you are in the CBD business, promoting your products on social media is a smart choice. Social platforms such as Facebook, Instagram, and Twitter offer a huge opportunity to reach millions of potential customers.
All these platforms have millions of active users, and with proper targeting, a large user base can eventually turn into a potential customer base. Almost all celebrities and influencers have multiple social media accounts and a huge following of people who believe in the products they endorse.
This opens the door for young people to partner with industry-specific talent and leverage their fame and support to effectively get their brand out there.
From rappers and singers to health influencers, you'll find plenty of influencers to promote your brand with their content. Most companies enter into long-term contracts with influencers, usually based on affiliate or sales-based commission models.
While social media doesn't necessarily mean a direct increase in sales, it's an important way to generate buzz and interest about your CBD brand.
Essentially, such platforms can attract attention and build long-term brand image and credibility. Therefore, it is important to be patient, creative, and regular when promoting your CBD brand on such platforms.
Additionally, CBD is still very new. Many are interested in it, but do not fully understand what it is and what benefits it provides. Social media allows you to educate your audience about CBD in an engaging and shareable way through posts, videos, live streams, and more.
You can debunk misconceptions and show how your product can improve people's lives. dollar. It has higher targeting possibilities and is more cost-effective compared to traditional advertising routes.
Additionally, social media platforms offer advanced targeting tools to reach the exact demographics most interested in CBD with your content and promotions. Efficiently target your content to the right people.
How can I effectively promote my brand on Snapchat and other similar platforms?
To effectively promote your brand on Snapchat, you need to effectively utilize all the tools the platform has to offer. This includes:
snap ads
These are vertical video ads of up to 3 minutes that play between stories and shows. These are perfect for showcasing the benefits of CBD products in an immersive and visually appealing way. To get the most out of your ad, use trendy music and beautiful visuals.
story ads
These are branded tiles that appear during your friends' stories. You can include videos, photos, and links to drive traffic. You can use this space effectively to convey your brand's message. Most social media audiences have very short attention spans, so keep your content short and to the point.
filters and lenses
This is Snapchat's most unique and attractive feature. You can use sponsored AR filters and lenses to promote your products. You can get creative and brand your everyday moments with CBD products through augmented reality effects.
Snapchat advertising tools can help you optimize your advertising campaigns. These allow you to target specific demographics such as age, gender, interests, location, and even behavioral factors.
This ensures that your CBD ads are only shown to the most relevant audience. Similarly, other platforms like TikTok and Instagram offer ample advertising opportunities.
Paid ads like TikTok's TopView and Instagram's feed, stories, and reels ads allow you to intersect CBD-branded content with what users already love on these entertainment-driven apps.
You can also leverage short user-generated videos showcasing your CBD products to gain natural traction and credibility. Again, the objective should be to provide value and knowledge, rather than just focusing on maximizing sales.
What are the limitations when promoting CBD on Snapchat?
Snapchat requires all CBD ads to be age-restricted to users 18 and older. Advertisers cannot make any health claims or promise medicinal benefits with respect to CBD products. Advertising content must avoid displaying actual cannabis leaf or product consumption.
CBD brands can use Snapchat's geo-targeting tools to advertise only in places where CBD is legal. Ad approval is required and policy compliance is continuously monitored.
Snapchat prohibits content that promotes the sale of illegal or recreational drugs beyond CBD. Therefore, it is essential for CBD brands to adhere to these policies for effective targeting and maximum results.
Important points
In summary, social media platforms such as Snapchat, TikTok, Facebook, Instagram, and Twitter provide ample opportunities for CBD brands to build their brand image and increase product sales. Millions of people are actively scrolling through these apps on their devices, and well-placed ads can lead to very high conversions.
These platforms also offer specific targeting tools that allow you to modify advertising campaigns for specific target audiences. You can also choose to go organic by posting user-generated content and highlighting it with relevant handles.
These platforms are also hubs for influencers, with a group of viewers ready to buy what their ideals promote. You can choose influencer marketing to leverage an artist's fame and following to drive growth for your brand.
In other words, if you use social media platforms properly, you can grow your brand many times over. In fact, it's much cheaper and more effective than traditional advertising methods. Finally, if you're reading this for fun and want to try CBD, we recommend choosing an already established, trusted, and well-tested brand like Colorado Botanicals. Recommended.
