September 13, 2024, 12:18 EDT
Focused on supporting New York's licensed cannabis retailers, this collaboration highlights Leafly's dedication to supporting local legal cannabis businesses in the Empire State.
SEATTLE–(BUSINESS WIRE)–Leafly (NASDAQ: LFLY), one of the world's leading cannabis discovery marketplaces and trusted educational resources, announced a new partnership with New York Cannabis Retailer to expand New York's legal cannabis market. We are expanding support for. Association (NYCRA) is a nonprofit coalition of New York pharmacy owners united under the slogan “Collaboration over Competition.” This partnership aims to help build a more sustainable, fair and inclusive cannabis industry.
Leafly and NYCRA will work together to sponsor a series of industry events in 2024 and conduct marketing efforts aimed at reinforcing New Yorkers' awareness of the importance of purchasing legal and local cannabis. New Yorkers can directly support the local economy by purchasing legal cannabis grown, cultivated, tested, and sold in the great state of New York. Legal cannabis creates sustainable jobs throughout the supply chain and generates tax revenue that supports community initiatives.
“The operating environment for legal cannabis retailers in the Empire State is challenging, and the proliferation of unlicensed retailers in New York is creating unfair competition for licensed retailers and confusion for cannabis consumers,” Leafly said. Yoko Miyashita, CEO of
“As New York's first cannabis market operator, we are a legal cannabis business amid a highly regulated environment and unfair competition from thousands of unlicensed operators selling unregulated cannabis to New Yorkers and tourists alike. I have seen with my own eyes the struggles that people face.'' “Simply put, retailers have the right to operate in a fair and competitive marketplace, and New Yorkers have the right to access safe products and information to make informed purchasing decisions.”
NYCRA was co-founded by New York Conditional Adult Retail Pharmacy Recipient (CAURD) licensees Jason Tantalo, Brittni Tantalo, and Cos Marte. The nonprofit organization provides New York dispensary owners with a private network to share resources with licensees as they prepare to join the legal market.
“New Yorkers not only need to know what they are consuming when they shop at a licensed dispensary, they need to know that they are directly supporting their community.” said Jason Tantalo, co-founder and vice president of operations for NYCRA. “We work tirelessly to ensure that legal cannabis is properly represented in New York, and we couldn’t be more excited to partner with Leafly to further raise awareness within our community.”
The Leafly app and website are helpful resources for New Yorkers looking to shop at legal cannabis businesses. To learn more about Leafly's support for New York's cannabis industry, visit Leafly.com.
Leafly helps millions of people discover cannabis every year. Our powerful tools help shoppers make informed purchasing decisions and enable cannabis businesses to attract and retain loyal customers through advertising and technology services. Learn more at Leafly.com or download the Leafly mobile app from Apple's App Store or Google Play.
curry dollyhorst
PR@leafly.com
