Cannabis pre-rolls were the industry's fastest-growing product category for the second year in a row in 2023, according to a white paper report from Custom Cones USA published in partnership with Headset.
This report utilizes headset point-of-retail data from 12 state legal cannabis markets from January 2023 to June 2024 and incorporates feedback from more than 300 licensed cannabis companies. I am.
Cannabis pre-rolls recorded greater sales revenue growth than any other cannabis product category in the U.S. from June 2023 to June 2024, increasing 11.89% year-over-year. The report shows that among the pre-roll product segments, so-called “connoisseur” or “infused” pre-rolls (referring to products infused with some form of cannabis concentrate) experienced the largest growth, up 61% vs. he pointed out. 18 months.
Infused beverages were a close second to pre-rolls with a 10.97% increase in annual sales revenue, but pre-rolls in particular had total revenue that was nearly 12 times higher than cannabis beverage sales revenue in June 2024, the report said. states. Other product categories that saw sales increase last year included vape pens and flower products, both of which grew less than 3.5%, while cannabis topicals, capsules, and even concentrates each saw significant sales declines. .
This is the second year in a row that pre-rolls have been the fastest-growing cannabis product category, according to a separate white paper published by the companies in 2023.
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graham abbott
Based in Portland, Oregon, Graham is the editor-in-chief of Ganjapreneur. He has been writing about the state of legalization since 2012 and has contributed to Ganjapreneur since its official launch in 2014.
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