NEW YORK, Sept. 24, 2024 (GLOBE NEWSWIRE) — Tilray Brands, Inc. (“Tilray” or the “Company”) (NASDAQ: TLRY and TSX: TLRY), through its newly formed Tilray Alternative Beverages business unit, The company's portfolio of Delta 9 THC (HDD9) beverages is expected to be available in major markets across the United States starting October 2024. Tilray's HDD9 beverage lineup includes premium mocktails, seltzers, and sparkling drinks made with high-quality hemp extracts and ingredients that are approachable, convenient, and delicious to give consumers a way to relax and unwind. provide a method.
Tilray Brands is a leader in the cannabis, hemp and beverage industries, driving innovation and paving the way for a new era of consumer products. Home to North America's leading branded hemp food business and the fifth largest craft beer business in the U.S., Tilray's team of hemp and beverage experts conducted extensive research and development to develop a portfolio of HDD9 brands and products that meet the company's high standards. Conducted product testing. For quality, safety and experience.
As consumers seek new alternative adult beverages, Tilray is strategically targeting the growing HDD9 beverage category in the U.S. market with a consumer-centric model that targets different opportunities across different consumer demographics and price segments. We are participating in Tilray's initial HDD9 brand portfolio includes 420 Fizz, Herb & Bloom, Fizzy Jane's and Happy Flower. Additionally, Tilray plans to introduce other HDD9 brands and product categories later this year.
420 Fizz is a sleek, modern brand built from Tilray's iconic 420 beverage platform. Fortified with 5mg HDD9 per can, 420 Fizz is an exciting new seltzer with a refreshing taste.
A super premium mocktail, Herb & Bloom offers a unique way to experience a timeless classic with a harmonious blend of refreshing fruit notes infused with 5mg of HDD9 per can. Each drink is crafted to deliver a smooth, balanced taste. Welcome to a world full of possibilities.
Fizzy Jane's is a light and delicious seltzer with 5mg HDD9 per can and three classic flavors: Blackberry, Blood Orange, and Vanilla. A nostalgic brand created for curious consumers.
Happy Flower takes inspiration from classic cocktails like the citrusy Margarita, the juicy Strawberry Daiquiri, and the bubbly and fruity Peach Bellini. Each Happy Flower Cocktail contains 5mg of HDD9 THC per 12 oz. We can offer consumers new ways to relax that are familiar, convenient, and delicious. Tilray is partnering with Emergent Beverage to launch Happy Flower in markets in Texas and Louisiana.
Tilray's HDD9 beverage portfolio provides consumers with products carefully formulated for a smooth, balanced experience, offering new and responsible ways to enjoy adult-use alternative products. . This first product is just the beginning of Tilray's strategic approach to capitalize on the growing demand for the adult alternative beverage and HDD9 beverage markets. 21+ only. Always enjoy responsibly.
About the Tilray brand
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY) is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America. , a transformative force at the nexus of cannabis, beverages, wellness and entertainment, improving lives through moments of connection. Tilray's mission is to be the leading premium lifestyle company with brands and innovative products that inspire joy and wellness and create memorable experiences. Tilray's unprecedented platform supports more than 40 brands in more than 20 countries, including a comprehensive range of cannabis products, hemp-based edibles, and craft beverages.
To learn more about how we improve lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Cautionary note regarding forward-looking statements
Certain statements in this communication that are not historical facts may constitute forward-looking information or forward-looking statements (together) under the securities laws of the United States and Canada and within the meaning of Section 27A of the Securities Act of 1933. constitute “forward-looking statements”). They are intended to be subject to the “safe harbor” created by these Terms and other applicable law. Forward-looking statements include “anticipate,” “future,” “should,” “could,” “could,” “could,” “contemplate,” “believe,” ” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “schedule,” “will,” and related terms. Negative words or similar expressions. However, not all forward-looking statements include these identifiers. Throughout this communication, certain important factors, estimates, objectives, projections or assumptions have been used in reaching the conclusions contained in the forward-looking statements. Forward-looking statements include statements regarding projections of market opportunities and regulatory risks, expected sales, distribution, margins, pricing and revenue generation for HDD9 beverage products. HDD9 Consumer sentiment regarding beverage products. HDD9 Tilray's strategy and anticipated products within the beverage product segment. Many factors could cause actual results, performance or achievements to differ materially from those in the forward-looking statements, as well as other risks and uncertainties not currently known to Tilray or that Tilray deems to be immaterial. gender may also cause actual results or events to differ materially from those expressed. The forward-looking statements contained herein. For more information on these risks and other factors, please refer to Tilray's most recent Annual Report on Form 10-K prepared with the SEC and available at EDGAR and Tilray's Canadian Securities Report (and filed with the SEC). Other periodic reports). . The forward-looking statements contained in this communication are made as of the date of this communication and, although Tilray believes the information provides a reasonable basis for these statements, these statements are Investors are cautioned not to place undue reliance on these statements. comment. You should not rely on forward-looking statements or forward-looking information as predictions of future events. Tilray undertakes no obligation to publicly update any such forward-looking statements to reflect new information, subsequent events or otherwise, except as required by applicable securities laws.
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Investor Contact: Investors@tilray.com
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