Los Angeles, September 6, 2024 – Press Release – University of Southern California (USC) Athletics announces innovative, cutting-edge partnership with Cookies, one of the most globally recognized CBD, wellness and lifestyle brands. announced a multi-year partnership.
Since 2010, Cookies has been a leader in providing wellness solutions and has been named one of America's most popular brands by AdAge. As a proud new partner of the USC Trojans, Cookies will be an important partner for one of the most storied programs in college athletics.
“Cookies is excited to sponsor USC Athletics for the upcoming 2024-2025 season,” said Berner, Co-Founder and CEO of Cookies. “California is our home, and it is incredibly exciting for us that the Cookies will be joining the best athletic program at the oldest private university in California. We are honored and excited to be a sponsor and supporter of the Trojans with the brand “Fight!''
As the category's first official partnership in college athletics, fans will soon see cookies integrated within USC football, men's and women's basketball, and athletics digital channels. Additionally, exclusive cookie promotional items and on-site tailgate experiences are also available at select events throughout the year.
“With the decision to open this category, it was our goal to find the right partner for USC Athletics, and we have done just that with Cookies. We are also an innovative brand with a deep connection to style culture and wellness,” said Drew DeHart, vice president and general manager of USC Sports Properties, a subsidiary of Playfly Sports. “We are excited for the Trojans to be leaders in collegiate athletics both on and off the field, and today’s announcement continues to demonstrate just that.”
Terms of the agreement were not disclosed. Mr. Cookies was represented by Pro Sports Partners in negotiations.
